About us

About us

Pini Piru is a Dutch indie brand founded by designers Liesbeth Verhart and Barrie Kas. We’re based in the historic town of Hoorn – famous for its community of artists and artisans.

Our story

We love wearing T-shirts. And we love great design. But our search for cool T-shirts made ethically, with organic cotton seemed like a wild-goose chase. So we decided to do it ourselves. With backgrounds in art, photography, graphic design and illustration, we’re creatives at heart. So we learnt to screenprint, set up our own studio and got cracking! We design pretty much everything ourselves. But now and then we’ll use a guest designer if it’s someone who brings something fresh and exciting to Pini Piru (and who we think our customers will love).

Ask us about any special requests or other sizes, styles and colours. We’ll do our best to help.

Our ethics

An ethical approach is at the heart of Pini Piru. Everything is made of organic cotton, and is fairly traded. Our screenprinting is done by hand using water-based, non-toxic ink.

By the way… Pini Piru means Little Devil in Finnish, so if you’re looking for devilishly good design, with a darkly mischievous edge, you’re in the right place.


Westfriese Hof 37 
1624 HB Hoorn


0031 648170511